Last updated: 22 June 2026
PrettyFast helps you find trusted beauty professionals and keep your beauty life handled. To do that, we look after some of your personal information. We take that seriously. This policy explains, in plain language, what we collect, why, who we share it with, and the rights you have under South Africa’s Protection of Personal Information Act, 2013 (POPIA).
We will never sell your personal information. Ever.
1. Who we are
PrettyFast (the “app”, “we”, “us”) is operated by PrettyFast (Pty) Ltd, registration number 2020/467358/07, a company incorporated in South Africa with its address at 2 Allendale Road, Sandton, New Brighton, 2196. We are the responsible party for your personal information under POPIA.
You can reach us at info@prettyfast.co.za, or by telephone or WhatsApp on +27 71 291 1782.
2. Our Information Officer
Our Information Officer is responsible for how we handle personal information and for your POPIA requests. Contact them at privacy@prettyfast.co.za.
3. The personal information we collect
We only collect what we need to run PrettyFast well.
Information you give us
- Your name, email address and phone number.
- Your account type (consumer or beauty professional).
- For professionals: your business details, services, prices, photos, the areas you serve and how you work.
- Your booking details and any notes you add.
- Your answers to our onboarding assessment, your preferences and your Beauty Team.
- Optional wellness check-ins and self-care logs.
- Reviews and ratings you write, and messages you send through the app.
- Anything you send us when you contact support.
Information we collect automatically
- Your location, when you allow it, so we can show professionals near you. You can turn this off in your device settings.
- Your device information and app usage, to keep the app working and improve it.
- A push notification token, so we can send you reminders you have asked for.
Information from others
- Payment status from our payment partner when you pay in the app. We do not store your full card details.
- Limited information from a professional you book, or a consumer who books you, as needed to complete the appointment.
4. How we use your information
We use your personal information to:
- Create and manage your account.
- Show you relevant professionals and let you book, message, pay and review.
- Send booking confirmations, reminders and important service messages.
- Personalise your experience and your reminders so your routine stays on track.
- Provide professional features like discovery, bookings, analytics, the deals feed and Client Care.
- Keep PrettyFast safe, prevent fraud and abuse, and resolve disputes.
- Meet our legal and tax obligations.
- Improve the app and build new features.
We process your information because it is necessary to provide the service you asked for, to meet our legal duties, for our legitimate business interests in running and improving PrettyFast, and, where required, with your consent. You can withdraw consent at any time.
A note on personalisation
PrettyFast uses automated tools, including artificial intelligence, to suggest professionals, generate reminders and personalise content. These suggestions help you, they do not make legal decisions about you, and a real person is always behind important decisions. You can contact us if you have questions about any automated suggestion.
5. Direct marketing and notifications
We will only send you marketing or non-essential notifications where the law allows or where you have opted in. You can turn notifications off at any time in the app settings or unsubscribe from emails using the link in each message. We will always still send you essential messages about your bookings and account.
6. Who we share your information with
We share personal information only where it is needed to run the service, and only with parties who are required to protect it. These include:
- Other PrettyFast users, as needed to complete a booking. A professional you book sees the details needed to serve you. A consumer who books you sees your public profile.
- Google Firebase (Google), for secure hosting, our database, sign-in and notifications.
- Anthropic (Claude AI), for the personalisation and content features described above.
- Paystack, our payment processor, when you pay in the app.
- SendGrid or Mailgun, to send transactional emails such as confirmations.
- Cloudflare and our website host, to serve our website and professional mini-sites quickly and safely.
- Professional advisors and authorities, where we are legally required to disclose information.
These providers act as our operators and may only use your information to provide their service to us. We do not sell your personal information and we do not share it for unrelated advertising.
7. Sending information outside South Africa
Some of our service providers process information outside South Africa. When we transfer your personal information across borders, we do so in line with POPIA, ensuring the recipient is subject to laws or agreements that protect your information at a level comparable to POPIA.
8. Cookies and similar technologies
Our website uses cookies and similar technologies to keep the site working, remember your choices and understand how the site is used so we can improve it. You can control cookies through your browser settings. Turning some off may affect how the site works. The PrettyFast app uses similar on-device storage to keep you signed in and to cache content so the app loads quickly and uses less data.
9. How we keep your information safe
We use appropriate technical and organisational measures to protect your personal information, including encryption in transit, access controls and trusted infrastructure. No system is perfectly secure, but we work hard to protect your information and to act quickly if anything goes wrong. If a breach affects you, we will notify you and the Information Regulator as required by law.
10. How long we keep your information
We keep your personal information only for as long as we need it for the purposes in this policy, or for as long as the law requires. When you delete your account, we remove or anonymise your personal information, except where we must keep certain records, for example for tax, accounting or legal reasons.
11. Children
PrettyFast is for adults aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.
12. Your rights under POPIA
You have the right to:
- Know what personal information we hold about you and ask for a copy.
- Ask us to correct or update information that is wrong or incomplete.
- Ask us to delete or destroy your information, subject to legal limits.
- Object to certain processing, including direct marketing.
- Withdraw consent where we relied on it.
- Lodge a complaint with the Information Regulator.
To exercise any of these rights, email privacy@prettyfast.co.za. We will respond within a reasonable time and may need to verify your identity first.
13. The Information Regulator
If you are not satisfied with how we have handled your information, you may contact the Information Regulator of South Africa:
Information Regulator (South Africa)
JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
Email: enquiries@inforegulator.org.za or POPIAComplaints@inforegulator.org.za
Website: inforegulator.org.za
14. Changes to this policy
We may update this policy as PrettyFast grows or the law changes. When we make a meaningful change, we will let you know in the app or by email, and we will update the date at the top. Please check back from time to time.
15. Contact us
Questions about your privacy? We would love to hear from you. Email privacy@prettyfast.co.za or info@prettyfast.co.za, or message us on WhatsApp at +27 71 291 1782.