Competition from Larger Chains – Big franchises attract customers, making it hard for small shops.
South Africa has some of the biggest beauty businesses in Africa, and while they may seem like competition, they also offer valuable lessons for barbers looking to grow.
- Sorbet
Sorbet started small but grew into a national beauty franchise. Their secret? Customer loyalty programs and exceptional service. Barbers can apply the same by creating membership deals.
- Legends Barbershop
Founded in SA, Legends Barbershop became the go-to spot for celebrities. Their key to success? Strong branding and an engaging social media presence.
- Dream Nails
Dream Nails mastered the art of franchising. Barbershop owners can learn from their structured business models to scale their own businesses.
- Tammy Taylor Nails
This brand built a luxury experience around their services. Barbers can do the same by offering premium grooming packages.
- Candi & Co
This salon chain targets a specific audience—women with natural hair. Barbers can learn from their niche strategy by focusing on a unique market.
Instead of fearing big businesses, take inspiration from them and apply their winning strategies to your barbershop.
